Preface

1. Background and History
Paying College Athletes: How Did We Get to This Point?, Robert Boland and Meagan M. McNeely
The Beginnings of Amateurism in College Sports, Krystina Sarff
O'Bannon v. NCAA and Name, Image, and Likeness (NIL) Advocacy, Padric Hall
Shabazz Napier and Meal Benefits, Sean Pradhan
Expanding Athletic Aid and Full Cost-of-Attendance, Krystina Sarff
North Carolina, Academic Fraud, and “Fracturing” the Student-Athlete Image, Sayvon Foster
College Athletics and Massive Financial Growth, Cindy Lee
College Athletics and the Facilities Arms Race, Robert McDermand
Athletes Rights Movement, Vincent Pena
California State Bill 206 and the Birth of Student-Athlete NIL, Matthew Zimmerman and Ted Kian
Alston v. NCAA, Bob Case
Dartmouth Men's Basketball, Rebecca Alt
The Impact of College Athletes as Employees, Glenn Houlihan

2. Problems, Controversies, and Solutions
Lobbying and the NCAA, Hank DeHay
Name, Image, and Likeness (NIL) and Changing Dynamics of Athletes Recruiting, Nicole Butterbaugh
The House Settlement, the Evolution of Collectives, and Athlete Marketing, Jacob Roberts
Name, Image, and Likeness (NIL) and Athlete Branding, Jimmy Sanderson
Name, Image, and Likeness (NIL) and Impacts for Athlete Mental Health, Nicole Butterbaugh
Name, Image, and Likeness (NIL) and Athlete Endorsements and Sponsorships, Zack Pedersen
Name, Image, and Likeness (NIL) and Impacts in Divisions II and III, Barry Regan
Name, Image, and Likeness (NIL) and Impacts in Junior College (JUCO), Adam Cocco
Name, Image, and Likeness (NIL) and NCAA Compliance, Eric Kramer
Name, Image, and Likeness (NIL) and Institutional Conflicts, John Fortunato
Name, Image, and Likeness (NIL), Sponsorships, and College Sports Video Games, Johnathan Anderson
Name, Image, and Likeness (NIL) and Title IX Implications, Katie Brown and Kaitlynn Pacheco
Name, Image, and Likeness (NIL) and Impacts on International College Athletes, E. Su Jara-Pazmino, Emily M. Newell, and Simon M. Pack
Name, Image, and Likeness (NIL) and Impacts on High School and Youth Sports, Scott Grant

3. Perspectives
Battling in Court with the NCAA over NIL, Robert Boland and Diana J. Florence
Paying College Athletes: A Non-Revenue Sport Coach's Perspective, Julie Mata
Go Pro, Lose Money? Common Sense Media Discourse and Caitlin Clark, Kate Lavelle
Paying College Athletes and Mental Health, Jess Brougham
Name, Image, and Likeness (NIL) and College Football Recruiting, Benjamin Burroughs and Matthew Eichner
The Future of the College Sports Industry Through the Lens of Athlete Labor, Ellen J. Staurowsky

4. Profiles
People
Charlie Baker (1956–), Kyle King
Walter Byers (1922–2015), Hank DeHay
Kain Colter (1990–), Rebecca Alt
Ray Dennison (1939–55) and Kent Waldrep (1954–2022), John Llewellyn
Olivia Dunne (2002–), Jimmy Sanderson
Mark Emmert (1952–), Michaela Kourmolis and Benjamin Wyatt
Ed O'Bannon (1972–), Ben Goss
Bryce Underwood (2007–), Jimmy Sanderson

Organizations
College Athletes Players Association, Johnny Capra
INFLCR, Christie Kleinmann
National Collegiate Athletic Association, Rob Hardin
Opendorse, Kristen Lagerstrom
United States Supreme Court, Bob Case

5. Documents
Congressional Hearing on Stipends for Student-Athletes, 1994
-Comments from Chairwoman Cardiss Collins, Illinois
-Comments from Jo and J. E. Miller, Organization for Understanding and Reform
Edward O' Bannon et al. v. National Collegiate Athletic Association et al., 2014
-Comments from NCAA President Mark Emmert
-Comments from Big 10 Conference Commissioner Jim Delaney
Senate Hearing on NCAA and Athlete Rights, 2021
-Comments from Gonzaga Men's Basketball Head Coach Mark Few
-Comments from ESPN College Football Analyst Rod Gilmore
-Comments from Ramogi Huga, Executive Director of the National College Players Association
-Comments from Michael McCann, Professor of Law and Sports Entertainment, University of New Hampshire, Franklin Pierce School of Law
-Comments from Cami March, Washington State University Women's Golf Captain
Congressional Hearings on NIL, 2024
-Comments from NCAA President Charlie Baker
-Comments from Meredith Page, Radford University Women's Volleyball Player

6. Resources
Articles
Books
Websites

7. Chronology

Glossary
About the Editor and Contributors
Index