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Description
Petrocinema presents a collection of essays concerning the close relationship between the oil industry and modern media-especially film. Since the early 1920s, oil extracting companies such as Standard Oil, Royal Dutch/Shell, ConocoPhillips, or Statoil have been producing and circulating moving images for various purposes including research and training, safety, process observation, or promotion. Such industrial and sponsored films include documentaries, educationals, and commercials that formed part of a larger cultural project to transform the image of oil exploitation, creating media interfaces that would allow corporations to coordinate their goals with broader cultural and societal concerns. Falling outside of the domain of conventional cinema, such films firmly belong to an emerging canon of sponsored and educational film and media that has developed over the past decade. Contributing to this burgeoning field of sponsored and educational film scholarship, chapters in this book bear on the intersecting cultural histories of oil extraction and media history by looking closely at moving image imaginaries of the oil industry, from the earliest origins or “spills” in the 20th century to today's post industrial “petromelancholia.”
Table of Contents
Introduction
Marina Dahlquist and Patrick Vonderau
Oil Rhetoric
Chapter 1: Oil Media Archives
Mona Damluji
Chapter 2: “All the Earmarks of Propaganda”: Teapot Dome, The World Struggle for Oil, and Defining Corporate Rhetoric
Jeremy Groskopf
Chapter 3: Oil Aesthetics: BP, Greenpark Productions, and the Projection of Prestige
Patrick Russell and Steve Foxon
Advertisements and Sponsorship
Chapter 4: On the Road with Mickey and Donald: Walt Disney, Standard Oil and the Golden Gate International Exposition of 1939
Susan Ohmer
Chapter 5: Petroleum and Hollywood Stardom: Making Way for Oil Consumption through Visual Culture
Marina Dahlquist
Chapter 6: The American Petroleum Institute: Sponsored Motion Pictures in the Service of Public Relations
Gregory A. Waller
Chapter 7: Industrial Film and the Politics of Visibility
Brian R. Jacobson
Transformation of Oil Politics
Chapter 8: “In India's Life and Part of It:” Film and Visual Publicity at Burmah-Shell from the 1920s to the 1950s
Ravi Vasudevan
Chapter 9: Creating Partners in Progress: Shell Communicating Oil during Nigeria's Independence
Rudmer Canjels
Chapter 10: “Fuelling Apartheid:” Documentary Film in the Service of Apartheid
Jacqueline Maingard
Selected Bibliography
Index
Product details
| Published | 28 Jan 2021 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 272 |
| ISBN | 9781501354144 |
| Imprint | Bloomsbury Academic |
| Illustrations | 34 bw illus |
| Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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Petrocinema is a necessary collection that explores the long history of media produced by oil industries around the world. It is edited by significant, established scholars with considerable experience, and it brings together noteworthy scholars from around the world. The brilliant essays encompass detailed histories of oil-fuelled media (in the US, Nigeria, and India) alongside conceptual exploration of the role of media in fostering carbon-based economies accelerating in the post-WWII years. The book is a significant resource for scholars interested in a host of things – including the history of oil extraction, corporate propaganda, non-theatrical and documentary cinema – and its exploration of the media produced by some of the most significant corporate entities of the last three centuries is a significant and necessary task.
Lee Grieveson, Professor of Media History, University College London, UK
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This timely volume offers a groundbreaking exploration of the relationship between oil, the oil industry, and cinema, showing how, across a range of places and times, petroleum and the business of its extraction have structured the moving image-and, in turn, culture, politics, and everyday life. Petrocinema is an invaluable contribution to sponsored and nonfiction media studies, industrial history, and the energy humanities alike.
Alice Lovejoy, author of Army Film and the Avant Garde: Cinema and Experiment in the Czechoslovak Military (2015)
ONLINE RESOURCES
Bloomsbury Collections
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