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Reinventing Marketing for Emerging Markets
Reinventing Marketing for Emerging Markets
Description
With established markets becoming saturated, multinational and transnational corporations are increasingly turning to emerging markets in the developing world consisting of a bloc of countries in South America, Eastern Europe, Africa and Asia. However, operating and reaching four billion people in these markets poses both tremendous opportunities and unique challenges for multinational and transnational corporations, as conventional wisdom about global capabilities and subsidiary strategies in emerging markets may not be appropriate. This is throwing up new challenges for corporations in particular, to reinvent their marketing models in order to transform global, social and environmental challenges into new market opportunities.
Table of Contents
Section II: Understanding Changing Consumer Behavior in Emerging Markets
Section III: Changing Service Marketing Landscape in Emerging Markets: Managing Customer
Satisfaction and Loyalty
Section IV: Societal Marketing: Environmental and Other Social Aspects in Emerging Markets
Section V: Marketing Strategies for Banks and Financial Sector
Product details
| Published | 10 Nov 2014 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 516 |
| ISBN | 9789384052140 |
| Imprint | Bloomsbury India |
| Dimensions | 230 x 160 mm |
| Publisher | Bloomsbury Publishing India Pvt. Ltd |
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