Research Methods in Anthropology
Qualitative and Quantitative Approaches
Research Methods in Anthropology
Qualitative and Quantitative Approaches
Description
Research Methods in Anthropology is the field's classic, celebrated introduction-and the most comprehensive survey available-of qualitative and quantitative research methods. Written in Russell Bernard's unmistakable conversational style, this guide has launched tens of thousands of students into fieldwork with a combination of rigorous methodology, wry humor, and commonsense advice. The book's tripart organization covers the three major components of research (research design, data collection, and data analysis) in an accessible, step-by-step manner that eases students into developing their anthropological mindsets. Boldfaced key terms introduce students to the vocabulary of social research, boxes expand on ideas covered in the text, and further reading sections at the end of each chapter direct students to articles of interest. Finally, an appendix on “Resources for Fieldworkers” provides a comprehensive collection of student aids for the code of ethics, statistics packages, research journals, and area files.
Table of Contents
Chapter .1 Anthropology and the Social Sciences
Chapter 2. The Foundations of Social Research
Chapter 3. Preparing for Research
Chapter 4. Research Design: Experiments and Experimental Thinking
Chapter 5. Sampling I: The Basics
Chapter 6. Sampling II: Theory
Chapter 7. Sampling III: Nonprobability Samples and Choosing Informants
Chapter 8. Interviewing I: Unstructured and Semistructured
Chapter 9. Interviewing II: Questionnaires
Chapter 10. Interviewing III: Relational Data, Cultural Domains and Networks
Chapter 11. Scales and Scaling
Chapter 12. Participant Observation
Chapter 13. Field Notes and Database Management
Chapter 14. Direct and Indirect Observation
Chapter 15. Introduction to Qualitative and Quantitative Analysis
Chapter 16. Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks
Chapter 17. Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis
Chapter 18. Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis
Chapter 19. Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction
Chapter 20. Univariate Analysis
Chapter 21. Bivariate Analysis: Testing Relations
Chapter 22. Multivariate Analysis
Appendix A: Table of Areas under a Normal Curve
Appendix B: Student's t Distribution
Appendix C: Chi-Square Distribution Table
Appendix D: F Table for the .05 Level of Significance
Appendix E: Resources for Fieldworkers
References
Author Index
Subject Index
Product details
| Published | 16 Apr 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 7th |
| Extent | 732 |
| ISBN | 9781538190944 |
| Imprint | Bloomsbury Academic |
| Publisher | Bloomsbury Publishing |
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