Description
Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook.
Table of Contents
Introduction to Retailing
Retailing from Its Early Days to the Present
Brick-and-Mortar Retailing
Off-Site Retailing: E-tailing, Catalogues, and Home-Shopping Networks
The Globalization of Retailing
Identification, Analysis, and Research of Consumer Groups
Multiculturism in Retailing
The Role of Ethics in the Retail Environment
Going Green
Management and Operational Controls
Human Resources Management
Loss Prevention
Logistical Merchandise Distribution
Retail Environments
Location Analysis and Selection
Designing the Facility
Buying and Merchandising
Buying Domestically and Abroad
Private Labeling and Product Development
The Concepts and Mathematics of Merchandise Pricing
Promotion and Customer Service
Advertising and Promotion
Visual Merchandising
Customer Service
Product details
| Published | 30 Jun 2016 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 2nd |
| Pages | 512 |
| ISBN | 9781501327698 |
| Imprint | Fairchild Books |
| Illustrations | Full colour + illustrations |
| Publisher | Bloomsbury Publishing |
Digital Resource
Other [unhandled role]
Online Resources
Go to http://www.bloomsbury.com/isrreg?isrid=28716&pid=64994/
ONLINE RESOURCES
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