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Storytelling beyond the Scoreboard
The Art and Craft of Sports Journalism
- Textbook
Storytelling beyond the Scoreboard
The Art and Craft of Sports Journalism
- Textbook
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Description
Welcome to the world of sports writing, where success lies in the trust established between journalists, athletes, coaches, and other personnel who make magic, both on the field and off it.
Acclaimed sports journalists Nicole Kraft and Jean-Jacques Taylor deliver a behind-the-scenes look at the challenges and triumphs of capturing and communicating sporting events. Beyond statistics and scores that dominate headlines, sports journalism is about sharing the stories of the teams, players, coaches, administrators, executives, topics, controversies, and individual events.
Learning the artistry of sports writing, you will learn to showcase the narratives, emotions, and human stories that shape the games. The authors teach essential skills, including:
- Asking the right questions and listening carefully to the answers
- Building relationships with players, coaches, and staff
- Excelling at storytelling that engages readers
- Reaching audiences through social media
- Leveraging the power of AI in ethical ways
Discussion questions and actual assignments will help you build relationships and hone your journalism skills from day one, empowering you to uncover stories that excite and engage readers on a profound level.
Table of Contents
Introduction
1. The Landscape of Sports Journalism
Sidebar: Covering Gambling
2. Foundations of Trust: Decency and Credibility in Sports Journalism
3. Outworking Everybody
4. Cultivating Source Relationships
Sidebar: How Relationships Drive a Student's Career in Sports Journalism by Noah Weiskopf
5. Effective Interviewing
6. Reading and Writing Go Hand-in-Hand
7. From Game Story to Story Telling
8. Show Don't Tell
9. Social Media as a Tool for Relationship Building and Personal Branding
Sidebar: Sports Podcasts and Storytelling
10. How Journalists Can Use AI Without Losing Their Voice-or Their Jobs
11. Facing Bias and Finding Belonging
12. How to be Ethical
Sidebar: Handling Confrontation
Sidebar: Coach or First Name? Why It Matters
13. The Human Side of Sports Journalism
14. Advice from Experts
Sidebar: Sports Writing Tenants
Index
About the Authors
Product details
| Published | 09 Jul 2026 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 272 |
| ISBN | 9798216278740 |
| Imprint | Bloomsbury Academic |
| Illustrations | 53 bw illus |
| Publisher | Bloomsbury Publishing |

























