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Virtually Free Marketing
Harnessing the Power of the Web for your Small Business
Virtually Free Marketing
Harnessing the Power of the Web for your Small Business
Description
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.
Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Product details
| Published | 23 Jan 2015 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Extent | 272 |
| ISBN | 9781408176214 |
| Imprint | Bloomsbury Information |
| Publisher | Bloomsbury Publishing |
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