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Visual Research
An Introduction to Research Methodologies in Graphic Design
- Textbook
Visual Research
An Introduction to Research Methodologies in Graphic Design
- Textbook
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Description
Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
Table of Contents
The Role of Research in Graphic Design
Case Study 01: A Transferable Research Method
Key Concepts: The Designer as Author
Chapter 2: Methods
Ways of Thinking
Analysis and Proposition
Case Study 02: Mapping Meaning
Case Study 03: I Love You
Chapter 3: Visual Research
Theoretical and Practical Models
Case Study 04: Full English
Key Concepts: Rubbish Theory
Chapter 4: Audience and Message
Two-Way Communication
Chapter 5: Process and materials
Making Meaning
Case Study 07: Temporality in Stoker's Dracula
Case Study 08: European Postage Stamp Design
Key Concepts: Modernism and Postmodernism
Chapter 6: Synthesis
Research and Production
Case Study 09: Language and Text
Glossary of terms
Further resources
Product details
Published | 01 Dec 2004 |
---|---|
Format | Ebook (PDF) |
Edition | 1st |
Extent | 192 |
ISBN | 9782940447077 |
Imprint | AVA Publishing |
Illustrations | 200 colour illus |
Series | Required Reading Range |
Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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This book is fabulous ... a welcome addition to our students' pursuit of their thesis.
Drew Kinney, Art Institute of Charlotte, USA
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This text has a great approach to the notion of visual research - very student friendly, covers all the key areas in detail, explains terminology fully and coherently. Great examples.
Pat Griffin, University of Ulster, UK
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...very accessible to my students. Packed with excellent information and examples and beautifully designed.
Cate Roman, Woodbury University, USA
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Great resource to talk about the deeper levels of complexity in graphic design problems.
Arzu Ozkal , Oberlin College, USA
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This book has both academic credibility and professional integrity.
Tony Pritchard, London College of Communication, UK
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This book outlines strategies and approaches in a logical and coherent manner. The case studies are varied and wide reaching. The text links well with the imagery ... The graphic diagrams are well received and effective/useful/summative of the topic they accompany.
Andrew Campbell, Norwich University College of the Arts, UK