YouTube and Music

Online Culture and Everyday Life

Holly Rogers (Anthology Editor) , Joana Freitas (Anthology Editor) , João Francisco Porfírio (Anthology Editor)

YouTube and Music

Online Culture and Everyday Life

Holly Rogers (Anthology Editor) , Joana Freitas (Anthology Editor) , João Francisco Porfírio (Anthology Editor)

Ebook (Epub & Mobi) ₹8072.00 Ebook (PDF) ₹8072.00

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Description

YouTube has afforded new ways of documenting, performing and circulating musical creativity. This first sustained exploration of YouTube and music shows how record companies, musicians and amateur users have embraced YouTube's potential to promote artists, stage performances, build artistic (cyber)identity, initiate interactive composition, refresh music pedagogy, perform fandom, influence musical tourism and soundtrack our everyday lives. Speaking from a variety of perspectives, musicologists, film scholars, philosophers, new media theorists, cultural geographers and psychologists use case studies to situate YouTube as a vital component of contemporary musical culture. This book works together with its companion text Remediating Sounds: Repeatable Culture, YouTube and Music.

Preface
Jean Burgess, Digital Media Research Centre, Queensland University of Technology, Australia
Foreword: “Like, Share and Subscribe”: Finding the Music in YouTube's History
Joana Freitas, CESEM - NOVA FCSH, Portugal, and João Francisco Porfírio, CESEM - NOVA FCSH, Portugal
Introduction: “Welcome to your world”: YouTube and the Reconfiguration of Music's Gatekeepers
Holly Rogers, Goldsmiths, University of London, UK
Transmedia, Performance and Digital Stages
1. “Musical Personae” 2.0: The Representation and Self-Portrayal of Music Performers on YouTube
Juri Giannini, University of Music and Performing Arts of Vienna, Austria
2. Quare(-in) the Mainstream: YouTube, Social Media and Augmented Realities in Lil Nas X's MONTERO
Emily Thomas, Goldsmiths, University of London, UK
3. “Social Composing” and “Contextual Music”: Transmedial Relations Through New Media in Jagoda Szmytka's LOST PLAY
Weronika Nowak, Adam Mickiewicz University, Poland
4. YouTube Logics and the Extraction of Musical Space in San Juan's La Perla and Kingston's Fleet Street
Ofer Gazit and Elisa Bruttomesso, Tel Aviv University, Israel
Pedagogy and Interpretation
5. Watching it All Through a Screen: YouTube as a Teaching Aid for Music Composition
João Ricardo, CESEM - Universidade de Évora, Portugal
6. The New Language of Music Theory in the Digital Age
John Moore, University of Liverpool, UK
7. m??Re tH@n WorD$: Aspects and Appeals of the Lyric Video
Carol Vernallis, Stanford, USA, Laura McLaren, University of Toronto, Canada, Virginia Kuhn, USC School of Cinematic Arts, USA, and Martin P. Rossouw, University of the Free State, South Africa
Music Listening and Circulation
8. The Circulation of User-Appropriated Music Content on YouTube
Sylvain Martet, Université du Quebec, Canada
9. Musical Playlisting and Curation on YouTube: What do Algorithms Know About Music?
Vinícius de Aguiar, CF – UL, Portugal
10. YouTube and the Sonification of Domestic Everyday Life
João Francisco Porfírio, CESEM - NOVA FCSH, Portugal
11. 'Talking' About Music: The Emotional Content of Comments on YouTube Videos
Alexandra Lamont, Keele University, UK, Scott Bannister, University of Leeds, UK, and Eduardo Coutinho, University of Liverpool, UK
12. Exploring Time-Coded Comments on YouTube Music Videos of 'Top 40' Pop, 2000–2020
Eamonn Bell, University of Durham, UK
Index

Product details

Published	09 Feb 2023
Format	Ebook (Epub & Mobi)
Edition	1st
Extent	304
ISBN	9781501387289
Imprint	Bloomsbury Academic
Series	New Approaches to Sound, Music, and Media
Publisher	Bloomsbury Publishing

Anthology Editor

Holly Rogers

Holly Rogers is Professor of Music and Director of…

Anthology Editor

Joana Freitas

Joana Freitas is a PhD candidate in Musicology at…

Anthology Editor

João Francisco Porfírio

João Francisco Porfírio is currently a PhD candida…

YouTube has been part of our lives for a long time now, and it is not going anywhere. YouTube and Music compellingly captures why that is the case, by providing a collection of very rich and detailed analyses of the complex and multiple contemporary configurations of the platform. The volume will be of interest to all who use YouTube on a regular basis, and who are interested in understanding how the platform has molded itself to an ever-changing media and cultural landscape.

Raphaël Nowak, Lecturer in Sociology, University of York, UK
At last we have a substantial yet comprehensive study of the myriad of ways in which music and YouTube intertwine. YouTube and Music contributes vital knowledge on viral music videos, contemporary fandom and the platform's exceptional communicative power. As YouTube's platform approaches its 20th year, this timely, detailed and diverse collection gathers together today's most cutting-edge research on YouTube and music, serving unique analyses of YouTube's transmediality and gatekeeping practices. The volume benefits from a genuine breadth in perspectives, with contributors representing a wide array of disciplines as well as geographical regions making it essential reading for scholars in popular music, sound studies, media studies and beyond.

Áine Mangaoang, University of Oslo, Norway, and author of Dangerous Mediations: Pop Music in a Philippine Prison Video (Bloomsbury, 2019)