Christine Tatum is an award-winning journalist whose market research firm, Media Salad, Inc., provides business information services that help companies and nonprofit organizations stay ahead of their competitors. Her professional stops include the Chicago Tribune, The Denver Post, the (Arlington Heights, IL) Daily Herald, and the (Greensboro, NC) News & Record. She continues to freelance, and her work also has appeared in The Wall Street Journal, New York Times and The Colorado Springs Gazette. Tatum was elected to serve as 2006-07 national president of the Society of Professional Journalists and has been honored to teach concepts in responsible journalism around the world at the invitation of the U.S. State Department. She frequently collaborates with her husband to produce communications designed to inform the public about substance abuse and addiction.