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John Simmons
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John Simmons is a consultant and author whose books have been internationally influential. A former director of identity company Newell and Sorrell, then of leading brand consultancy Interbrand, John is now an independent consultant and director of brand language atwww.thewriter.co.uk, where he writes regularly for the media and runs writing workshops for individuals and businesses. He is a co-founder of 26 (www.26.org.uk), a U.K.-based non-profit collective that champions the cause of better writing in business.