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Biography

Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.

Books by Robert W. Palmatier

Marketing Analytics cover
Marketing Analytics
Robert W. Palmatier
£42.29 RRP £46.99
Paperback +3 other formats
Marketing Strategy cover
Marketing Strategy
Robert W. Palmatier
£49.49 RRP £54.99
Paperback +2 other formats
Environment: Staging