PhD, MBA, MA. Senior Lecturer in Strategy and Innovation, Oxford Brookes Business School. Dr Surja Datta is an academic and an author. Surja’s eclectic research programme includes business history, innovation, and strategy. Surja’s latest book ‘Strategic Optionality: Pathways Through Disruptive Uncertainty’ offers a fresh approach to strategy by embracing the idea of strategic options. He has published extensively including several books, book chapters, and journal articles in internationally recognized peer-reviewed journals. Surja was involved in a European Commission project that developed business and innovation models for environment monitoring services in Europe. Surja is the Associate Editor of International Journal of Technology Management and Sustainable Development. He is a prolific public speaker covering a range of topics, from management to philosophy.