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Description

Continental Order? examines the converging culture, telecommunications, and new media industries in North America, asking who has power in regional and global media. Experts from the United States, Mexico and Canada address specific sectors and problems: newspapers and magazines, video and film, telecommunications and new media, sport and leisure, marketing, and education. With a broadly political-economic perspective, this book provides a critical account of changes occurring in the aftermath of regional and international trade agreements, such as NAFTA, and sets these changes in the global context of an emerging transnational communication industry.

Table of Contents

Chapter 1 Introduction: Integrating a Continent for a Transnational World
Chapter 2 NAFTA and Economic Integration in North America: Regional or Global?
Chapter 3 Globalization and Latin Media Powers: The Case of Mexico's Televisa
Chapter 4 Globalization, Cultural Industries, and Free Trade: The Mexican Audiovisual Sector in the NAFTA Age
Chapter 5 The Reorganization of Spanish-Language Media Marketing in the United States
Chapter 6 Telecommunications after NAFTA: Mexico's Integration Strategy
Chapter 7 Networking the North American Higher Education Industry
Chapter 8 Commerce versus Culture: The Print Media in Canada and Mexico
Chapter 9 Whose Hollywood? Changing Forms and Relations inside the North American Entertainment Economy
Chapter 10 Upmarket Continentalism: Major League Sport, Promotional Culture, and Corporate Integration
Chapter 11 Multimedia Policy for Canada and the United States: Industrial Development as Public Interest

Product details

Published 17 Jul 2001
Format Ebook (Epub & Mobi)
Edition 1st
Extent 304
ISBN 9780742575240
Imprint Rowman & Littlefield Publishers
Series Critical Media Studies: Institutions, Politics, and Culture
Publisher Bloomsbury Publishing

About the contributors

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