E-Marketing
Theory and Application
- Textbook
E-Marketing
Theory and Application
- Textbook
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Description
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/e-marketing-theory-and-application. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Table of Contents
E-marketing
Marketing and E-marketing in Context
PART 2: E-MARKETING FRAMEWORKS
Consumer Behaviour
Value Creation
Communication of Value
Delivering Value for Benefit
PART 3: E-MARKETING APPLICATIONS
Web 2.0 and Social Media Marketing
Community Online
Mobile Marketplace
Alternative Channels: E-marketing Beyond the Web
PART 4: STRATEGIC ISSUES IN E-MARKETING
Marketing Strategy
Planning for Emerging Markets
Implementation Issues for E-marketing
PART 5: FUTURE DIRECTIONS
Applications for Business and Non-business
Law, Ethics and Society: the Social Impact of E-marketing
Projections and Predictions.
Product details
| Published | 11 Jan 2011 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 420 |
| ISBN | 9780230203969 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Publisher | Bloomsbury Publishing |
ONLINE RESOURCES
Bloomsbury Collections
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