- Home
- ACADEMIC
- Gender & Sexuality Studies
- Gender, Health and the Body
- Emotions, Bodies, and Identities in the Hair and Beauty Salon
Emotions, Bodies, and Identities in the Hair and Beauty Salon
Caring Beyond Skin Deep
Emotions, Bodies, and Identities in the Hair and Beauty Salon
Caring Beyond Skin Deep
Payment for this pre-order will be taken when the item becomes available
- Delivery and returns info
-
Free UK delivery on orders £30 or over
You must sign in to add this item to your wishlist. Please sign in or create an account
Description
Hair and beauty salons are a common feature of daily life, with salons seemingly on every street corner. What are we to make of this demand? Drawing on ethnographic and other methods, Emotions, Bodies, and Identities in the Hair and Beauty Salon suggests that salons are about more than just simply maintaining appearances. This book argues that salons are about care work, which involves responding to emotions through talk, managing bodies through touch, and curating identities through aesthetics. While feminists have long identified the impositions of ideals pushed by the beauty industry, there has been less attention to generative aspects of beauty culture. This book tries to put the care involved in salon work on the radar, examining how workers manage talk and their therapeutic-like roles, touch and physical intimacy, and identities via the curation of surfaces in the salon. In a context where visits to salons are often described by clients as “self-care”, this book is a reminder that someone else is often doing the work. This book highlights how salon workers provide clients with care that is often profoundly meaningful in terms of responding to emotions, bodies, and identities, and that this is indeed labour that ought to be valued and supported accordingly.
Table of Contents
Acknowledgments
Introduction – Why Care Beyond Skin Deep?
1. Chapter One – Theory: The Impasse in Debating Beauty
2. Chapter Two – Real Life: Trying to Put Care on the Radar
3. Chapter Three – Representation: The Fictional Salon
4. Chapter Four – Emotions: Talk, Therapy, and Friendship in the Salon
5. Chapter Five – Bodies: Managing Touch and Physical Intimacy in the Salon
6. Chapter Six – Identities: Aesthetic Desires and Curating Surfaces in the Salon
7. Chapter Seven – Money: The Business of Salons Versus Authentic Care
Conclusion – Caring in a Time of Crisis
Bibliography
Product details
| Published | 08 Jan 2026 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 272 |
| ISBN | 9781666945836 |
| Imprint | Bloomsbury Academic |
| Illustrations | 9 b/w |
| Dimensions | 229 x 152 mm |
| Publisher | Bloomsbury Publishing |
About the contributors
Reviews
-
"Anybody who has researched in or simply been to hair and beauty salons knows that care is an unmissable aspect. And yet, care in hair and beauty work lacks adequate acknowledgement and theorization. In this book, Hannah McCann shows how beauty work is a profession unlike any other when it comes to the kind of care that must be provided -- care for emotions via talk, care for bodies via touch, and care for identities via aesthetic management. At the same time, Hannah's study does not romanticize salon workers but gives the reader a glimpse into the conditions under which they must provide this care. She carefully reviews the prejudices feminists have against all things beauty to show the sociological insights that can be gained by treating salons as places worthy of academic investigation. Her use of queer theory brings in a new lens to look at what hair and beauty salons can mean to their users. This book is a timely and insightful piece of scholarship."
Nandita Dutta, University of Osnabruck
-
"Challenging both conventional wisdom and academic consensus, Hannah McCann reveals the beauty salon to be neither a site of superficial femininity or patriarchal control, but a vital space of reciprocity, belonging, and care. In doing so, she offers a fresh perspective on feminist debates around the politics of beauty - charting a path through an impasse that has shaped these discussions for decades."
Jamie Hakim, King's College London
-
"Challenging the idea that beauty is solely a superficial, sexist concern, Hannah McCann demonstrates the complex ways that appearance and aesthetics are interwoven with connection, care and transgression in beauty salons. Through in-depth investigation of salons, workers and clients in Australia, this book encourages readers to look and think “beyond skin deep" through queer and reparative approaches. While taking seriously feminist critiques of the commercialization of beauty culture and the often exploitative conditions of beauty work, McCann also emphasizes the possibilities of rewriting cisgender norms by appreciating the many different forms of beauty and the labor of those who create it."
Miliann Kang, author of The Managed Hand: Race, Gender, and the Body in Beauty Service Work

























