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Description
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.
Table of Contents
Chapter 2 Client Relations
Chapter 3 Personnel
Chapter 4 Research
Chapter 5 Crisis Communication
Chapter 6 Finance
Chapter 7 Technology
Chapter 8 Legal Issues
Chapter 9 Ethics
Chapter 10 Conclusion
Product details
| Published | 01 Jan 2003 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 177 |
| ISBN | 9780830415946 |
| Imprint | Rowman & Littlefield Publishers |
| Dimensions | 217 x 140 mm |
| Publisher | Bloomsbury Publishing |
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