Images of Health in Food Advertising
Misleading Marketing and the Health Belief Model
Images of Health in Food Advertising
Misleading Marketing and the Health Belief Model
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Description
Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the health belief model.
This book traces the history of halos to investigate how elements of advertising such as influencer endorsement, visual symbolism, and key phrases like “all natural” are strategically employed to portray food as being healthier than it is.
Analyzing a wide range of examples from fruit snacks and candy to diet foods and meat alternatives, Danowski divides different halo techniques into three main categories – the natural and real halo, the nutrition halo, and the identity halo. These lenses can be applied to the health belief model to achieve a fuller understanding of the social, narrative, and psychological tactics long leveraged by corporations to perpetuate health myths and influence consumer choice.
Accessibility Information
Support for non-visual reading
Has alternative text descriptions for images
Navigation
- Page list to go to pages from the print source version
- Elements such as headings, tables, etc for structured navigation
- All or substantially all textual matter is arranged in a single logical reading order
Table of Contents
Introduction
1. Halos, Health and the Health Belief Model
2. Natural and Real Health Halo
3. Nutrition Health Halo
4. Identity Health Halo
Conclusion
References
About the Author
Index
Product details
| Published | 06 Aug 2026 |
|---|---|
| Format | Ebook (PDF) |
| Edition | 1st |
| Pages | 224 |
| ISBN | 9798216255949 |
| Imprint | Bloomsbury Academic |
| Publisher | Bloomsbury Publishing |
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