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Description
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
Table of Contents
Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.
Product details
| Published | 27 Feb 2004 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 310 |
| ISBN | 9781403915276 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Series | Key Concepts |
| Publisher | Bloomsbury Publishing |
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