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Description
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Table of Contents
300-400 concepts and terms, organized alphabetically.
Product details
| Published | 30 Apr 2009 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 264 |
| ISBN | 9780230203297 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Series | Key Concepts |
| Publisher | Bloomsbury Publishing |
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