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Managerial Economics for Decision Making
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Managerial Economics for Decision Making
- Textbook
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Description
Managerial Economics for Decision Making is designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.
Table of Contents
Business Objectives
The Economic Environment
Demand Estimation and Forecasting
Cost Concepts and Cost Estimation Techniques
Pricing in Theory and Practice
Non-Price Competition
Investment Decisions and Capital Constraints
Traditional versus DCF Method of Investment Appraisal
Risk and Uncertainty in Investment Appraisal
Investment Decisions in the Public Sector
Case Study Siting a Processing Plant
Managerial Decisions and the Firm's Competitive Strategy.
The Economic Environment
Demand Estimation and Forecasting
Cost Concepts and Cost Estimation Techniques
Pricing in Theory and Practice
Non-Price Competition
Investment Decisions and Capital Constraints
Traditional versus DCF Method of Investment Appraisal
Risk and Uncertainty in Investment Appraisal
Investment Decisions in the Public Sector
Case Study Siting a Processing Plant
Managerial Decisions and the Firm's Competitive Strategy.
Product details
| Published | 13 Mar 2003 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 360 |
| ISBN | 9780333961117 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Publisher | Bloomsbury Publishing |
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