Bloomsbury Home
For information on how we process your data, read our Privacy Policy
Description
Mastering e-business is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. Mastering e-Business focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. Mastering e-Business is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
Table of Contents
What is it?
How is it Affecting Business?
Digital and Non-digital Services
Dangers and Threats of the Cyber-world
PART 2: E-MARKETING: SAME PEOPLE, SAME NEEDS, DIFFERENT SERVICES
The Development of e-marketing
i-brands and e-segmentation
Marketing Communications
Relationship e-marketing
PART 3: E-OPERATIONS: INTEGRATING THE INTERNET WITH THE PHYSICAL OPERATION OF AN ORGANISATION
Integrating the Internet into the Supply Chain
Developing People and Managing Performance
Organisational Structure
Financial Aspects of Internet Operations
PART 4: DEVELOPING THE POWER OF THE WWW STRATEGICALLY
Identifying New Opportunities for Internet-based Services
Developing User Communities
Using the Web Resources and Alliances
Foreseeing the Future the Next Two Waves.
Product details
| Published | 22 Mar 2004 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 280 |
| ISBN | 9780333968321 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Series | Master Series (Business) |
| Publisher | Bloomsbury Publishing |
Related Titles
