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Description
Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Organisations face constant change as a result of competitive pressures, political changes, social developments and technological progress. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.
This book describes and analyses all these issues and explains the process of meeting the needs of an organisation's customers and other stakeholders.
Table of Contents
Plan of the Book
What is Strategic Management?
Strategic Analysis
Strategic Options
Strategic Planning
Strategic Marketing
Strategy for Meeting the Needs of Customers
Strategy for Maintaining a Competitive Advantage
Strategic Management in Different Organisation Cultures
Strategic Leadership
Managing Strategic Change
Index.
What is Strategic Management?
Strategic Analysis
Strategic Options
Strategic Planning
Strategic Marketing
Strategy for Meeting the Needs of Customers
Strategy for Maintaining a Competitive Advantage
Strategic Management in Different Organisation Cultures
Strategic Leadership
Managing Strategic Change
Index.
Product details
| Published | 28 Nov 2001 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 213 |
| ISBN | 9780333927465 |
| Imprint | Red Globe Press |
| Dimensions | Not specified |
| Series | Master Series (Business) |
| Publisher | Bloomsbury Publishing |
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