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The Mood of Information
A Critique of Online Behavioural Advertising
The Mood of Information
A Critique of Online Behavioural Advertising
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Description
Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information.
Table of Contents
Chapter 1: Introduction - Setting the Scene
Chapter 2: Exploring the Controversy over DPI and Phorm
Chapter 3: Self-interest, Rationality and Regulation
Chapter 4: Artificial Barriers?
Chapter 5: Controlling the Mood of Information
Chapter 6: Compiling Interiority
Chapter 7: Conclusions
Reference List
Index
Product details
| Published | 16 Jun 2011 |
|---|---|
| Format | Hardback |
| Edition | 1st |
| Extent | 200 |
| ISBN | 9781441176141 |
| Imprint | Continuum |
| Dimensions | 229 x 152 mm |
| Publisher | Bloomsbury Publishing |
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