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Description

The level of discourse in campaigns and elections ideally should elevate citizens' knowledge about the candidates and the issues that face the polity. But elections today are often beset by negative campaigns and an emphasis on the "horse race" over issues of substance. Running on Empty? looks at sixteen carefully selected, highly competitive races in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a wide variety of paid and unpaid media coverage-including radio, TV, newspapers, direct mail, and the Internet-the authors arrive at some arresting conclusions about the quality of the messages conveyed, whether positive or negative. In all, this impressive set of original essays by political experts provides a timely assessment of the effectiveness of media reform and the democratization of campaign discourse in theory compared to practice.

Table of Contents

Chapter 1 Preface: Gauging Political Discourse
Chapter 2 1 Civil Discourse Derailed, or the Invasion of the Body (Politic) Snatchers in Connecticut 2
Chapter 3 2 "Accentuating the Positive": Personality, Polling, and Party in Kansas 3
Chapter 4 3 Partisanship Trumps Incumbency in Maryland's 8th District
Chapter 5 4 A Three-peat in the 2nd Congressional District Race in Minnesota
Chapter 6 5 Riding Your Record: Candidate Qualifications and Discourse in North Carolina's 8th District
Chapter 7 6 "Nice Guys Finish Last," and Other Possible Untruths about Congressional Elections
Chapter 8 7 "The Virginian" versus "The Little Mexican": The 2002 Race in Arizona 1
Chapter 9 8 Down to the Wire: Colorado United States House District 7
Chapter 10 9 A Campaign about Campaign Discourse: Maine's 2nd District
Chapter 11 10 The Mayor Becomes a Congressman: Protecting a Lead Wins Big in Ohio's 3rd Congressional District
Chapter 12 11 Contrary to Tip O'Neill, All Politics Is Not Local
Chapter 13 12 Turning a "No Win" Race into a Win: Democrat Tim Holden Beats the Other George W. (Gekas) in Pennsylvania's 17th
Chapter 14 13 A Cataclysmic Campaign for the Minnesota Senate
Chapter 15 14 Racing in the Shadows: The 2002 Texas Senate Race
Chapter 16 15 Tightly Contested Everywhere but the Ballot Box: The 2002 Campaign for the United States Senate in Maine
Chapter 17 16 A Civil Campaign in a Competitive State: The 2002 North Carolina U. S. Senate Election
Chapter 18 Conclusion: Discourse and Beyond

Product details

Published 19 Mar 2004
Format Ebook (Epub & Mobi)
Edition 1st
Extent 272
ISBN 9781461705468
Imprint Rowman & Littlefield Publishers
Series Campaigning American Style
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Sandy L. Maisel

Anthology Editor

Darrell M. West

Contributor

James I. Bowie

Contributor

Mark D. Brewer

Mark D. Brewer is professor of political science a…

Contributor

Clyde Brown

Contributor

Andrew E. Busch

Contributor

Marni Ezra

Contributor

Julie Gunderson

Contributor

Burdett A. Loomis

Burdett A. Loomis is professor of political scienc…

Contributor

Cherie Maestas

Contributor

L Sandy Maisel

Contributor

Charles Prysby

Contributor

Janelle Sagness

Contributor

Patrick Sellers

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