The authors note that the goal of the book is to, “engage students as consumers and creators of social media by providing a framework for understanding and connection among social media, mass communications, and the impact on society” (Luttrell & Wallace, 2021, p. vii). They have succeeded and I commend their efforts! I recommend this book without hesitation as a required or suggested reading in undergraduate courses such as survey of public relations, introduction to mass media, mass media and society, social media strategy, social media and society, and more. The book can be used in its entirety or adopted for its applicable sections or chapters, depending on curriculum and pedagogical needs.

Journal of Public Relations Education

”The textbook is an ideal fit for anyone teaching a course that centers on the impact of social media on industry practices and society, or as an excellent supplemental text for courses with a broader focus on the impact of different forms of mass communication on society and professional practice.”

Journalism and Mass Communication Educator

Written in accessible language, this comprehensive text offers a real-world approach to strategic social media practice. The thorough introduction to social media’s impact on mass communication, relationships, the self, and society emphasizes how students can be both critical consumers and creators of social media content. New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues. I highly recommend this book.

Mark Congdon Jr., Sacred Heart University

Social Media and Society: An Introduction to the Mass Media Landscape advances our understanding of social media communication through its application to health care and the Covid-19 pandemic. This comprehensive introduction to social media will be a useful guide for students and social media managers.

Jeremy Harris Lipschultz, Peter Kiewit Distinguished Professor, University of Nebraska at Omaha, UNO Social Media Lab for Research and Engagement (@unosml)