A valuable exploration of the topic and a thought-provoking read.

Financial Times

Everybody in finance and wealth management should read this book – as soon as possible.

Alec Marsh, Contributing Editor, Spear's Magazine

Ken Costa's provocative and hope-filled book is for anyone who wants a more inclusive capitalism, but it is especially for the leaders who haven't yet seen the great wealth transfer on the horizon, or who think it won't affect them. Ken not only shows that we are facing the greatest shift in affluence, influence and values between generations that our world has ever seen. He also sets out a vision for capitalising on this moment in order to reset our economy, our societies and our future. It's a manifesto for our times.

Paul Polman, former CEO of Unilever, business leader, campaigner, co-author of Net Positive

Ken Costa's new book highlights the need for pragmatic cooperation between generations, if we are to shape the future that is already in our hands. The priority of Millennials and Gen Z is no longer amassing as much wealth as possible, but using their influence, values and newly acquired means to end poverty, tackle climate change and create a more equitable society. These may seem like ambitious goals, but I believe human beings are capable of extraordinary things – especially if they learn from the past to chart a clear path for the future with specific policy reform. Costa indicates a sustainable path towards a new form of capitalism, one in which the old and younger generations work in partnership, sharing knowledge and learning from each other, to save our planet.

Hugh Evans, co-founder and CEO of Global Citizen

“A generation without capital can never be capitalists.” This quote from the book captures well the generation gap that lies at the heart of this timely book that also importantly sets out what can be done about it.

Linda Yueh, author of The Great Crashes: Lessons from Global Meltdowns and How To Prevent Them

Ken's insights challenge us to realise the huge wealth shifts, value shifts, technology shifts, and age shifts before us as we face up to the enormous inter-generational transfers from Boomers to Zennials. This book helps us bridge these generational gaps. What really matters is 'CO', as we co-lead our co-llectives to co-create generational trust towards a shared prosperity and destiny that spans generations.

Professor Michael Mainelli, Chairman, Z/Yen Group, and Sheriff of the City of London 2019-2021