I’ve worked with hundreds of students from colleges and universities across the nation, encouraging them to dream big and pursue those dreams with confidence. Cooper’s 12 Attributes of Extraordinary Media Professionals is a stabilizing must-read for anyone starting a career in media.

Nancy Robinson, Director of Education Programs, Television Academy Foundation

What are the characteristics that propel some to long-term success while other equally talented people fail? The 12 Attributes is like a checklist for success. Since reading it, I see proof of it repeatedly, in the people I work with and in my own career. I can't recommend it enough.

Dan O'Shannon, Emmy-winning television writer/producer

The 12 Attributes is informative, inspiring, and much-needed in our field. Cooper “speaks” directly with readers, often with a great sense of humor. Readers will not feel like they’re reading a book, but rather engaging with a caring mentor. This is a book written from the heart of a true educator and will capture the heart of its readers. As a media professor, I’m excited to adopt this book in my classes.

Tang Tang, Kent State University

Roger Cooper without a doubt knows the qualities one needs to succeed at their craft. I’ve experienced his gentle yet passionate way with students first hand. Now everyone can experience the Roger Cooper way. I highly recommend it.

Herb Trawick, award-winning recording industry veteran

The twelve attributes Roger Cooper details in his book are applicable to career development stemming from organic human needs. Not only are they a great guide for attaining a career in the film industry, but also a great guide for creating a career you are happy to wake up to everyday, surrounded by people with similar ethics as your own. As with all our choices along life's journey, we create more of what we pursue and this perspective is invaluable for joy in the field, for long haul.

Reena Dutt, producer, actor, director

Heed the lessons herein, as they deliver a “how to” for young professionals trying to make their way into and navigate the deep waters of the entertainment industry.

Daniel Mondschain, production executive, Sony Pictures