…[O]ffers a detailed and highly readable exposition of the decade's most prominent crazes and phenomena. They are interested on their own terms, and, perhaps even more importantly, well deserve to be studied closely and reflex to the Depression. Americans gladly turned to, among other things, papers, cartoons, radio, and movies in search of entertainment, minutes or hours of laughter, and optimism in times….Readers taking up this book can (re)discover these and many more interpretations and presentations of popular culture in the 1930s. If it may be put in the style of advertisers: those interested in the Depression years and populuar culture are well advised not to think about it tomorrow but to just do it.

H-Net Reviews

…[S]tudents will undoubtedly find this history of popular culture to their liking….schools whose history teachers encourage library use and research will benefit from its addition to the collection. Recommended.

Library Media Connection

…ncludes a short time line and an eye-opening four page summary noting the cost of various products, along with a formula to translate these costs into current economic values….will provide students with a head start for further research.

School Library Journal