Danielle Sarver Coombs is Associate Professor in the School of Business at Ravensbourne University London, UK. She is an author, media commentator, and consultant on areas related to sports, politics, and politics of sport. Prior to joining Rave, Danielle was a professor at Kent State University, USA and a consumer insights researcher and brand consultant in New York and Cleveland, working on a wide range of high-profile brands in media, fashion, consumer packaged goods, and nonprofits/public service.