Kehinde Bademosi is a storytelling strategist with over two decades of combined expertise in advertising copywriting, service design, social marketing, healthcare marketing, creative leadership, and human-centered design spanning Africa, Europe, and the USA. He was previously Director of Social Innovation and Marketing at Baltimore City Health Department via Johns Hopkins University and is the creator of Africa's pioneering practical school of brand experience, Orange Academy in Lagos. He consults for Penta health research network in Italy, where he manages a global search for maternal and child health champions.