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Keith A. Quesenberry
Biography
Keith A. Quesenberry, a professor of practice at Bucknell University, has taught graduate and undergraduate courses at Johns Hopkins, Temple, Messiah and West Virginia Universities. He spent 17 years as an associate creative director and copywriter at ad agencies like BBDO and Arnold creating campaigns for startups to Fortune 500s. His work has won One Show, ADDYs, London International, PRSA Anvil, and OMMA Awards and has been featured in Ad Age, Adweek, Brandweek, and Lurzer's International Archive. Keith's research has been published in Harvard Business Review, Advertising Age, PRWeek, Journal of Interactive Marketing, Journal of Current Issues & Research in Advertising, Journal of Marketing Theory & Practice, andInternational Journal of Integrated Marketing Communications. He is author of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution and co-author of Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape.