Available for purchase via Bloomsbury etextbooks on publication date
Description
Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?
In an era where internet virality can make or break your business, original marketing is essential to your brand's success. Yet, it can be hard to gain the traction your brand deserves when you're a small team, on an even smaller budget. Big Brand Marketing breaks down big budget, original, and controversial marketing campaigns from around the globe, extracts what makes them special and successful, and offers key tips and advice that can work for businesses of any size, on any budget.
In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success – at a fraction of the cost. From Cadbury and Carlsberg, to Red Bull and Tony's Chocolonely, Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilise the lessons from these masters of storytelling for your own business.
Big brand marketing – but on a budget.
Table of Contents
1 Going viral: The good, bad and ugly of virality
2 Humour: Laugh, connect, remember
3 Let's work together: Strategic collaborations: Grow reach and reputation
4 Partnerships and sponsorships: Alignment drives big gains
5 Leading the way: Founder-led content: A secret weapon
6 Own the media: Be the source
7 Big issues: Emotive topics can matter to brands
8 Product placement: Alignment reaps big rewards
9 Challenging preconceptions: Defy the norm, show your values
10 Going hard: Going all in creates a groundswell
11 Going 360: Multi-platform = something for everyone
12 Working with influencers to show values and boost reach
13 Endorsement and celebrity: Alignment and association
14 Taglines: Short and to the point
15 Nostalgia: Using the past to impact today
16 Reacting to trends: Which to jump on, and which to avoid
17 Storytelling: Telling tales is more than marketing
18 Community: When you're in it together, everyone can win
19 Right place, right time: How timing plays a key part in success and failure
20 Shock and surprise: Delivering the unexpected for impact
21 Be bold: It might seem random, but there's always a thread
22 Experiential: Immersion unlocks deeper opportunities
23 Authenticity and relatability: Why telling the whole truth can inspire connection
24 Visual effects: Utilizing AI and CGI for the right reasons, not just to cut corners
25 Data: How to tap into the core metrics that influence the creative
Conclusion
Product details
| Published | Sep 03 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Pages | 224 |
| ISBN | 9781350592087 |
| Imprint | Bloomsbury Business |
| Publisher | Bloomsbury Publishing |
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