Bitcoin Bros Masculinity, Cryptocurrency, and the Future of Men
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Description
Crypto, NFTs, meme stocks and other digital currency investments are seen as either a transparent Ponzi scheme or the future of finance. But what all of these new ways of investing – and generally losing – money have in common is that they're almost entirely held by young men. Using survey data and research into cryptocurrency and masculinity, Dan Cassino shows that these novel financial instruments are being embraced less as a way to make money than as a way to shore up threatened masculinities.
Changes in how society sees masculinity, and the impossible standards that men feel they need to attain in order to prove their masculinity, can be seen as 'pushing' men towards all sorts of risky behaviors. Young men have turned to digital investments as a way to demonstrate their manhood to themselves and others, trying to find a short cut to the money and respect they think they deserve, while burning down the structures they think are holding them back. Looking at why they buy these products gives us a glimpse into the online communities these men inhabit, the crisis of masculinity facing young men, and the very real costs these dubious investments have on their lives.
Table of Contents
1. “Do you even lift, bro?” Cryptocurrency and Technical Masculinities
2. “Have fun staying poor.” Technical Masculinities and the Gender Hierarchy
3. “Buy the dip!” Men and Cryptocurrencies
4. “Hodl to the Moon!” Men, Meme Stocks and the MOASS
5. “It's all about winning.” Masculinity and Finance
6. “Bro. You don't realize how ignorant this comment is.” How Men Talk About Crypto
Chapter Seven: “Put it all on black.” Other Performances of Technical Masculinities
Chapter Eight: “Believers Always Win in the End.” Technical Masculinities and the Future of Men
Methodological Appendix
Works Cited
Index
Product details
| Published | Jan 08 2026 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Extent | 240 |
| ISBN | 9781350508101 |
| Imprint | Bloomsbury Academic |
| Publisher | Bloomsbury Publishing |
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