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Description
This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles and soft goods industries.
Table of Contents
Chapter 1: The Nature of Organizations
Chapter 2: The Customers
Chapter 3: The Company Mission
Chapter 4: The External Environment
Chapter 5: Product Identification
Chapter 6: The Product and the Customer
Chapter 7: Pricing
Chapter 8: Product Placement: Marketing Channels of Distribution
Chapter 9: Promotion
Chapter 10: Human Relations in the Workplace
An Instructor's Guide, available on request, provides sample analysed cases, topics for disscussion, related projects and assignments and a list of alternative answers.
Chapter 2: The Customers
Chapter 3: The Company Mission
Chapter 4: The External Environment
Chapter 5: Product Identification
Chapter 6: The Product and the Customer
Chapter 7: Pricing
Chapter 8: Product Placement: Marketing Channels of Distribution
Chapter 9: Promotion
Chapter 10: Human Relations in the Workplace
An Instructor's Guide, available on request, provides sample analysed cases, topics for disscussion, related projects and assignments and a list of alternative answers.
Product details
| Published | Dec 27 1995 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 320 |
| ISBN | 9781563670855 |
| Imprint | Fairchild Books |
| Dimensions | 9 x 6 inches |
| Publisher | Bloomsbury Publishing |
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