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Cities, Museums and Soft Power

Cities, Museums and Soft Power cover

Cities, Museums and Soft Power

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Description

Museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time.Soft power is the exercise of influence through attraction, persuasion, and agenda-setting rather than military or economic coercion.Thirteen of the world's leading museum and cultural experts from six continents explore the many facets of soft power in cities and museums to include: how it amplifies civic discourse, accelerates cultural change, and contributes to contextual intelligence among the great diversity of city dwellers, visitors, and policy makers. The authors urge city governments to embrace museums which so often are the signifiers of their cities, increasing real estate values while attracting investment, tourists, and creative workers. Lord and Blankenberg propose 32 practical strategies for museums and cities to activate their soft power and create thriving and sustainable communities.

Follow the link below to watch co-author Gail Lord speaking about soft power on The Agenda, a popular public affairs program on TVO, a leading educational television broadcaster http://tvo.org/video/programs/the-agenda-with-steve-paikin/a-cultural-sleeping-giant.

To Read More: http://tvo.org/article/current-affairs/shared-values/how-museums-help-cities-realize-their-soft-power

Table of Contents

1. Introduction: Why Cities, Museums and Soft Power
Gail Dexter Lord & Ngaire Blankenberg

2. The Economics of Museums and Cities
Javier Jimenez

3. Museums in Public Diplomacy
Federica Olivares

4. London’s Knowledge Quarter: The Soft Power of Museums in the Knowledge Economy and Urban Development
Baillie Card

5. Museums in the Age of Brazilian Soft Power
Gege Leme Joseph

6. Museums as Signifiers in the Gulf
Hayfa Matar

7. When Soft Powers Collide
Ngaire Blakenberg

8. Unearthing the Genius Loci of Museums in the Indian Subcontinent
Batul Raaj Mehta

9. Cultural Nomads: Creative People on the Road
Robert Punkenhofer

10. Cranking Up the Soft Power Engine of Chinese Museums
An Laishun, PH.D

11. A Tale of Two Civil and Human Rights Cities
Gail Dexter Lord and Joy Bailey Bryant

12. Cairo and Its Museums: From Multiculturalism to Leadership in Sustainable Development
Mohamed Gamal Rashed

13. Global and Local: Fairs and Biennials, Temporary Urbanism and Pop-Up Museums
Lourdes Fernandez with translation by Marina Ramirez

14. The Museum Building Boom
Guido Guerzoni

15. Thirty-two Ways for Museums to Activate Their Soft Power
Ngaire Blakenberg and Gail Dexter Lord

Product details

Published Jul 08 2016
Format Ebook (Epub & Mobi)
Edition 1st
Extent 272
ISBN 9781442276772
Imprint American Alliance Of Museums
Publisher Bloomsbury Publishing

About the contributors

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