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Clarifying McLuhan

An Assessment of Process and Product

Clarifying McLuhan cover

Clarifying McLuhan

An Assessment of Process and Product

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Description

At the time of Marshall McLuhan's death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhan's work and impact. While the author dismisses McLuhan's basic theory that the medium is the message, he points to McLuhan's importance, and argues for a re-examination of McLuhan as an artist and a poet.

Table of Contents

Preface
Falsifying the Basic Theory
The McLuhan Approach to Evidence
A Sampling of OTher Errors
The Language of Artifacts
McLuhan's Theory of Communication (and Other Similar Communication Theories that are not Technologically Determined)
McLuhan's Method: The Dichotomies (and other Dichotomies that are not Technologically Determined)
The Artist as Antenna
Marshall McLuhan as Artist
Appendix I: McLuhan Remembered: A Personal Memoir
Appendix II: McLuhan's Media Charts Related to the Process of Communication
References
Index

Product details

Published May 24 1993
Format Hardback
Edition 1st
Extent 168
ISBN 9780313284441
Imprint Praeger
Dimensions 9 x 6 inches
Series Contributions to the Study of Mass Media and Communications
Publisher Bloomsbury Publishing

About the contributors

Author

Mary Neill

S. D. NEILL was Professor at the School of Library…

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