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Communicating Corporate Social Responsibility

The Trust Factor

Communicating Corporate Social Responsibility cover

Communicating Corporate Social Responsibility

The Trust Factor

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Description

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

Table of Contents

Table of Contents

Dedication
Preface
Introduction
Chapter 1: Reputation
Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility Communication Process Model
Chapter 3: Source Credibility
Chapter 4: Information Credibility
Chapter 5: Social Media Engagement
Chapter 6: Purchase Intention
Chapter 7: Measurement
Chapter 8: Conclusion
Bibliography
About the Author

Product details

Published Jan 29 2025
Format Paperback
Edition 1st
Extent 134
ISBN 9781793646507
Imprint Lexington Books
Dimensions 9 x 6 inches
Publisher Bloomsbury Publishing

About the contributors

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Bloomsbury Collections

This book is available on Bloomsbury Collections where your library has access.

Environment: Staging