Competitive Marketing Strategy for Europe
Developing, Maintaining and Defending Competitive Advantage
Competitive Marketing Strategy for Europe
Developing, Maintaining and Defending Competitive Advantage
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Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
Table of Contents
Competitive Marketing Strategy: Concepts and Applications
Low Cost, High Differentiation Strategies
Low Cost, Low Differentiation Strategies
Strategies for Positioning as a Major Force in the Market Growth
Strategies for the Niche Competitor
Competitive Marketing Strategy
Experience Use of Case Studies to Enhance Learning
Bibliography.
Low Cost, High Differentiation Strategies
Low Cost, Low Differentiation Strategies
Strategies for Positioning as a Major Force in the Market Growth
Strategies for the Niche Competitor
Competitive Marketing Strategy
Experience Use of Case Studies to Enhance Learning
Bibliography.
Product details
| Published | May 06 1994 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 384 |
| ISBN | 9780333613511 |
| Imprint | Bloomsbury Academic |
| Dimensions | Not specified |
| Publisher | Bloomsbury Publishing |
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