Michael Worth's new book provides interesting examples of how the traditional comprehensive campaign model has been adapted to unique institutional circumstances. It also discusses trends in higher education and philanthropy that may reshape and redefine campaigns in the future. These insights will be of interest to advancement professionals as well as other college and university leaders who are considering strategies for achieving long-term goals.

Karin L. George, Managing Principal and Co-Owner of Washburn & McGoldrick, LLC; Former Vice President for Advancement, Smith College

‘Comprehensive’ describes not only the kind of campaigns Michael Worth investigates and illuminates in this book but also the approach he takes to the subject matter and the result he impressively produces. This objective, extensive, and thoroughly researched guide explores the comprehensive campaign through many lenses and case studies of very different institutions of higher learning. No wonder. Worth’s advancement credits include practitioner and senior administrative leader, teacher, scholar, and consultant. Worth the author brings them all to bear on this topic to create a cornerstone text for anyone and everyone thinking about, actively planning, or seeking to better execute a comprehensive campaign.

James M. Langley, President, Langley Innovations; former Vice President for Advancement, Georgetown University

In his latest work on higher education comprehensive campaigns, Michael Worth proves again that his voice is unquestionably among the most important in understanding the current import of these formal fundraising initiatives in an evolving higher education sector. Based on a broad variety of institutions, the book is a strategic guide for development officers, higher education CEO’s and governing board members. It’s a must read!

Richard D. Legon, President, Association of Governing Boards of Universities and Colleges