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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
| Published | Dec 04 2012 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 536 |
| ISBN | 9781137003768 |
| Imprint | Red Globe Press |
| Dimensions | 9 x 6 inches |
| Publisher | Bloomsbury Publishing |
This book is available on Bloomsbury Collections where your library has access.
