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Using an aesthetic culture and techniques termed as jihadi cool, terrorist groups have been able to recruit members from around the world, so how do we begin to respond?
This book analyzes the rhetorical and ethical dynamics of a culture of jihadi cool/chic, and why these rhetorical and aesthetic techniques have been such a powerful recruitment force for particular transnational terrorist groups. The author uses an evidence-based approach, with frameworks derived from law, politics, philosophy, rhetoric, feminist theory, and communication studies, to examine various attempts to construct counter-narratives to the jihadi cool master narrative. The book closes with an examination of how to begin to respond critically and effectively to the lure of jihadi cool.
Published | Aug 07 2025 |
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Format | Ebook (Epub & Mobi) |
Edition | 1st |
Extent | 160 |
ISBN | 9781683936176 |
Imprint | Fairleigh Dickinson University Press |
Publisher | Bloomsbury Publishing |
This book analyzes some of the key global narratives that drive the internet recruitment rhetoric and attractiveness-jihadi cool-of some terrorist organizations, and it examines the development of counter-narratives-often employed with very limited success. Drawing on law, politics, philosophy, rhetoric, feminist theory, and communication studies, Caroline Picart presents an original, expansive, and strategic account of major, violent threats to western democratic cultures and explains how to begin to respond critically, effectively, and democratically to these dangers. The topic could not be more timely or more important.
John J. Stuhr, Arts and Sciences Distinguished Professor of Philosophy and American Studies, Emory University, U.S.
This remarkably prolific author consistently produces work of the highest quality and this book is no exception. Wide erudition is complemented by deep thought, intricately technical debates are displayed in their plainly human significance, and emotionally charged issues are handled in a judicious, balanced, and nuanced manner. A model of probity, humane sensitivity, and legal acumen.
Vincent M. Colapietro, Emeritus Research Professor of Liberal Arts, Pennsylvania State University, U.S.
Countering Jihadi Cool takes us on a wonderful, evidence-based journey exploring the gaps and elisions in counter-terrorism policy narratives. In so doing, Picart casts light on these issues through a truly inter-disciplinary lens and brings innovative and imaginative critical analysis to this question of global importance. Anyone concerned about the current challenges of the 'terrorist threat' will gain much from this book: a fascinating and insightful read for academics and practitioners alike.
Sandra Walklate, Eleanor Rathbone Chair of Sociology, University of Liverpool, U.K.
This new book by Caroline “Kay” Picart is a must-read for anyone interested in understanding contemporary terrorism as a cultural and legal phenomenon-international as well as domestic in the U.S. Building on a wealth of highly relevant information and a multitude of varied data material, the book provides the reader with an inspirational reading and engaging analysis of how to comprehend and deal with the continued appeal of jihadi-cool terrorism.
Michael Hviid Jacobsen, Professor of Sociology, Aalborg University, Denmark
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