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Embodying Normalcy

Women's Work in Neoliberal Times

Embodying Normalcy cover

Embodying Normalcy

Women's Work in Neoliberal Times

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Description

Embodying Normalcy: Women’s Work in Neoliberal Times calls attention to how women in the United States do a type of unpaid work to embody the latest trends for the purpose of achieving success in neoliberal culture. Using TLC reality shows, lifestyle and beauty influencers, Brazilian butt lift TikToks, and celebrities like Kim Kardashian as her archive, Lucia Soriano delivers four case studies that draw on gender studies, media studies, disability studies, and American studies to illustrate how the prerequisite for women to succeed in neoliberal culture calls for them to treat their bodies as projects that must be transformed every day.

Table of Contents

Introduction
The Work of Embodying Normalcy

Chapter 1
The Transformative Spectacle of Embodying Normalcy in TLC’s Make-Over Reality Shows

Chapter 2
Consuming The Techniques of Normality and Beauty Influencers

Chapter 3
Normative Motherhood: Serving The Nation Through Entrepreneurship, Self-Sufficiency, and Physical Fitness

Chapter 4 The Rise of Brazilian Butt Lifts as the New Goal-Body

Epilogue
The Ozempic Era

Product details

Published Nov 29 2024
Format Hardback
Edition 1st
Extent 104
ISBN 9781666919424
Imprint Lexington Books
Dimensions 9 x 6 inches
Publisher Bloomsbury Publishing

About the contributors

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