Entrepreneurship and Small Business

Start-up, Growth and Maturity

Entrepreneurship and Small Business

Start-up, Growth and Maturity

Paul Burns (Author)

Paperback ~~$77.95~~ $70.15 Ebook (Epub & Mobi) $71.95

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Description

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative.

This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate business or management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses.

New to this Edition:
- Updated international case studies from entrepreneurs and small businesses, ranging from Oman to Australia
- First-hand, detailed stories from real-life entrepreneurs in brand new video interviews integrated throughout the text
- Increased and integrated coverage of social and civic enterprise and hot topics such as effectuation and lean entrepreneurship

PARTI: ENTREPRENEURSHIP
1. Entrepreneurship: The Social and Business Revolution
2. The Economics of Entrepreneurship and Public Policy
3. The Entrepreneurial Character
4. Discovering a Business Idea
5. Researching and Evaluating the Business Idea
PARTII: START-UP
6. Start-up: Developing Your Business Model
7. Adding Values to the Business Model
8. Launching the Business
9. Legal Foundations
10. Operations and Risk
11. Financial Management
PARTIII: GROWTH
12. Growth: Building the Foundations
13. Strategies for Growth
14. Financing the Business
15. From Business Model to Business Plan
PARTIV: MATURITY
16. Maturity: Success and Failure
17. Family Business
18. From Entrepreneur to Entrepreneurial Leader
19. Corporate Entrepreneurship.

Product details

Published	Mar 18 2016
Format	Paperback
Edition	4th
Extent	584
ISBN	9781137430359
Imprint	Bloomsbury Academic
Illustrations	4 bw illus
Dimensions	Not specified
Publisher	Bloomsbury Publishing

Author

Paul Burns

Paul Burns was previously Professor of Entrepreneu…

This well-structured, highly engaging text has a comprehensive coverage of key topics in start-up entrepreneurship. Its practical approach provides useful guidance to students, and the cases and videos are valuable resources for lecturers.

Catherine Wang, Royal Holloway, University of London, UK
Yet another masterpiece by Paul Burns! The book touches on contemporary issues in the fi eld and it does so by bringing in the contexts of both advanced and developing economies. It covers key concepts from business idea, start-up to growth and maturity in a unique fashion.

Amon Simba, Nottingham Trent University, UK
This must rank as one of the most comprehensive books in the area of entrepreneurship and small business management that I have come across. It should leave the reader with a thorough understanding as well as a useful set of tools and techniques.

Shafeek Sha, Rhodes University, South Africa
An exceptional treatise that I fully expect to use in my teaching, not only for undergraduate and graduate level students, but also those developing small businesses. Professor Burns has again brought to bear an inimitable writing style that effectively conveys vital information in a highly readable format.

Zahed Subhan, Drexel University, USA
A very relevant handbook to inspire students in their entrepreneurial journey. Explanation on entrepreneurship theories is clear and thought provoking. The best part is that it has many cases and insights from all over the world!

Poh Yen Ng, Dubai Men's College, United Arab Emirates