This is the closest you'll get to a 'how to' book on creative advertising.

John Pallant, Regional Creative Director, Saatchi & Saatchi, ME, UK

The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great.

Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/SSP3, Bogota, Colombia

[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy!

Amir Kassaei, Chief Creative Officer, DDB Group, Germany

A great journalist is unbiased and a great journalist cares deeply. What better group of people to judge an advertising show?

Tor Myhren, Vice-President of Marketing Communications, Apple Inc.

When a number of other awards shows are done and dusted, a palpable excitement still hangs in the air as we seek something stellar: that's the Epica Awards

Masako Okamura, Executive Creative Director, Dentsu, Vietnam

Work that points the way to the advertising of tomorrow

Olivier Altmann, Altmann + Pacreau, Paris