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Description
Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally.
Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers.
Based on insightful ethnographic fieldwork in Tokyo, Fashioning Japanese Subcultures is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures.
Table of Contents
Understanding Subcultural Studies
Placing Tokyo on the Fashion Map
Japanese Youth in a Changing Society
Part Two: Geographically and Stylistically Defined Japanese Subcultures
Shibuya
Harajuku
Akihabara and Ikebukuro
Shinjuku
Kouenji and Other Districts
Individual and Institutional Networks Within the Subcultural System
Part Three: The Power of the Youth: Trickle-up/Bubble-up Theory Revisited
The De-professionalization of Fashion
The Globalization of Japanese Subcultures
Conclusion
Bibliography
Index
Product details
Published | Sep 01 2012 |
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Format | Paperback |
Edition | 1st |
Extent | 192 |
ISBN | 9781847889478 |
Imprint | Berg Publishers |
Illustrations | 30 colour illus |
Dimensions | 9 x 6 inches |
Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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Another worthy entry in Bloomsbury Academic's catalog on material culture and clothing/fashion... The present book is an enjoyable and theoretically valuable study of one niche in the fashion world, with wider implications for subculture and youth culture theories... Students should be particularly fascinated by this book, and it would be very useful in introductory courses in anthropology or sociology, as well as in courses on youths, subcultures/deviant cultures, globalization, and popular culture.
Jack David Eller, Anthropology Review Database

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