Food Blogs, Postfeminism, and the Communication of Expertise
Digital Domestics
Food Blogs, Postfeminism, and the Communication of Expertise
Digital Domestics
Description
Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities, and sociocultural trends are clarified via a systematic exploration of the strategies employed to create bonded, affective relationships on social media platforms. These food bloggers and their audiences illustrate how the capabilities of networked digital platforms both enable and constrain women as public communicators in ways that were impossible in previous media forms and how women relate to domesticity in a postfeminist American media culture. Scholars of communication, media studies, gender studies, and food studies will find this book particularly useful.
Table of Contents
Chapter 2: Constitutive Rhetoric and Digital Communities
Chapter 3: Defining the Blogging Voice
Chapter 4: Constituting Postfeminist Womanhood
Chapter 5: It’s Nice to See Someone Like Us on TV
Conclusion: Postfeminist Legacies of Comfort and Community
Product details
| Published | Dec 03 2019 |
|---|---|
| Format | Ebook (Epub & Mobi) |
| Edition | 1st |
| Extent | 172 |
| ISBN | 9781498593694 |
| Imprint | Lexington Books |
| Series | Communicating Gender |
| Publisher | Bloomsbury Publishing |
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