“Beliefs in conspiracy theories are widespread and consequential, but little is known about why people are so drawn to them. Karen Schroeder Sorensen provides an important and compelling look into the rhetoric that conspiracy theorists use to communicate their ideas. This book is a must-read for anyone interested in modern conspiracy theorizing.”

Joseph Uscinski, University of Miami

“By carefully defining the nature and describing the features of fringe rhetoric, Sorensen puts forth one of the most accessible and comprehensive accounts of the impact of conspiracy theories and paranormal narratives. The three contemporary case studies analyzed in this book further demonstrate the relevance of her account while deepening our understanding of these problematic communicative phenomena. This is a must-read for anyone (scholars and non-scholars alike) wondering why fringe narratives are both persuasive and (therefore) pervasive.”

Steve Oswald, University of Fribourg, Switzerland

Sorensen’s book is much-needed and extremely timely, giving a clear, engaging, and informed analysis of fringe rhetoric. Bringing together work from rhetoric, psychology, and political science, Sorensen provides an excellent account of this complex area. In the wonderful final chapter, she outlines strategies for engaging with those who hold fringe beliefs. Schroeder Sorensen's arguments are compelling and rigorous, and her important insights are enriched by her humane analysis.

Annabelle Mooney, University of Roehampton, UK

Why do large numbers of people believe that authority figures are covering up the fact that the world is flat, or that aliens have repeatedly visited the Earth? To answer such questions, we need to understand how rhetorical techniques can be used to make eccentric conspiracy theories seem persuasive, even when there is little or no evidence in their favor. In this deftly written and engaging book, Karen Schroeder Sorensen shows readers how to see right through these techniques, and how to help others resist them. Read this book and inoculate yourself against belief in unwarranted conspiracy theories.

Steve Clarke, associate professor of philosophy, Charles Sturt University and Senior Research Associate of the Wellcome Centre for Ethics and Humanities, University of Oxford

This illuminating book by Karen Schroeder Sorensen connects today’s theories of the paranormal and of conspiracy. Conjoining these widely accepted points of view yields valuable insights into the discourse of popular culture generally. Schroeder Sorensen’s work ranges across rhetoric, psychology, and political science and will be important for scholars who work in those disciplines.

Barry Brummett, University of Texas at Austin

Arguing with an adherent of a conspiracy theory or another fringe belief spells almost certain argumentative doom because these manners of discourse do not obey the same rules to which formal argumentation adheres. Sorensen carefully elucidates the difficult, but not impossible, task of arguing against fringe beliefs. By focusing on widely held conspiracy theories and paranormal beliefs, and situating them under the broader term 'fringe,' Schroeder Sorensen lays bare the rhetorical and argumentative strategies used by the purveyors of such rhetoric. More importantly, she provides those willing to go into argumentative combat with the true believers with the tools designed to counter the conspiratorial without being pulled into the hermetically sealed black holes into which too many fall victim.

Chara K. Van Horn, The University of Tennessee at Martin