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The Future of Feminism in Public Relations and Strategic Communication
A Socio-Ecological Model of Influences
- Textbook
The Future of Feminism in Public Relations and Strategic Communication
A Socio-Ecological Model of Influences
- Textbook
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Description
Linda Aldoory and Elizabeth L. Toth present an innovative socio-ecological model for understanding and building a feminist future for public relations practices. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender, race, and class.
Table of Contents
Chapter 1: A Socio-Ecological Model for Public Relations and Strategic Communication
Chapter 2: The Backstory: Conceptualization and History of Public Relations and Feminism
Section 2: Ideological Level: Social Norms, Hegemony, and Media
Chapter 3: Ideological Level: The Overarching Power of Hegemony and Social Norms
Chapter 4: Media Level: Symbiotic yet Contested Terrain
Section 3: Organizational Level: Issues and Theories
Chapter 5: Organizational Level: Their Role in Maintaining the Status Quo
Chapter 6: Organizational Level: Facilitating Inequity and Marginalization
Section 4: Professional Level: Discursive Legitimacy and Professional Associations
Chapter 7: The Professional Level: Questions of Legitimacy and Value
Chapter 8: Professional Level: Interrogating Difference in Professional Associations
Section 5: Practitioner Level: Lived Experience and Identity
Chapter 9: The Practitioner Level: The Lived Experiences of Same and Difference
Chapter 10: Practitioner Level: Theory-Driven Approaches to Understanding Identity
Section 6: Dialogue and Future Directions
Chapter 11: Dialogue with Scholars and Practitioners: Co-constructing Meaning of the Model
Chapter 12: Putting the Socio-Ecological Model to Use
Product details
Published | Jun 18 2021 |
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Format | Ebook (PDF) |
Edition | 1st |
Extent | 238 |
ISBN | 9798881879716 |
Imprint | Rowman & Littlefield Publishers |
Illustrations | 2 b/w illustrations; 1 table |
Publisher | Bloomsbury Publishing |
About the contributors
Reviews
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Aldoory and Toth collaborate to produce a comprehensive review of public relations literature using a socio-ecological model and a feminist lens. The well-organized book flows with precision through each level of the socio-ecological model and works toward closing the gaps and increasing understanding of feminism in public relations and strategic communication. Recommended. Graduate students, faculty, and practitioners.
Choice Reviews
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[Scholars] looking to explore feminism and marginalized groups in public relations leadership can benefit from reviewing this book as it helps bounce off ideas for future scholarship in this area while also strategically building upon previous literature.
Mass Communication and Society
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Aldoory and Toth's book and specifically, their novel socio-ecological model, serve as a valuable starting point to analyze and critique existing research and shape future scholarship to expose inequities and create a more equitable future in the field of public relations.
International Journal of Communication
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Aldoory and Toth took on the challenge to review and organize an entire body of literature in one book, and started a conversation on where the field should go next. What makes this a compelling book is that it inspires with facts and information, and it shows the reader where we are in the field and how far we still have to go to create a body of knowledge that accounts for the experiences of people from varied backgrounds.
Journal of Public Relations Education
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Two of the field's top feminist scholars have provided us with an ambitious and comprehensive assessment of gender in public relations. The volume provides a starting point for those new to the topic and a jumping off point for those eager to press forward
Lana F. Rakow, University of North Dakota, Ph.D., professor emerita, Communication
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This book moves away from traditional liberal feminist inquiry into the pay gap and the glass ceiling and introduces a socio-ecological framework into PR scholarship. Drawing from sociology, cultural studies and environmental science, as well as international scholarship, the authors create a compelling case for studying women in PR and provide a thoughtful and reflective account of decades of scholarship and activism for equality of women in the PR industry.
Dr. Martina Topic, Leeds Business School, Leeds Beckett University, United Kingdom