"This book, authored on feminist design, offers a groundbreaking exploration of how everyday objects are imbued with gender. Through insightful analysis and compelling case studies, Pinar Kaygan demonstrates how seemingly neutral products are deeply intertwined with societal norms and power structures, often reinforcing harmful gender stereotypes. This interdisciplinary work is essential reading for designers, scholars, and anyone interested in understanding the profound impact of design on our lives and the world around us."

Shilpa Das, Principal Faculty, National Institute of Design, India

"In her clearly written, easily accessible book, Pinar Kaygan succeeds with the difficult as well as important task of making the role of gender in and for design fully transparent for the reader. Not only does she propose a six-steps scale for illuminating various strategies of gendered design; she also conducts a full examination of gender and gendering in product language, design processes and user experiences. Un-concealing the otherwise concealed and acknowledging the power of design to create and maintain perceptions of gender, Pinar Kaygan makes a much-needed call for awareness, reflexivity and action in more gender-attentive design practices."

Mads Nygaard Folkmann, Professor of Design Studies, University of Southern Denmark, Denmark